AIR MAX ACTIVATION, ALEXANDER THEATRE - BRAAMFONTEIN, JOHANNESBURG

The Alexander Theatre in Braamfontein played venue for the 25PSI Nike Air Max pop-up store and Air Max 0 Worldwide launch event.

Tungsten Design was commissioned by Witch & Wizards to show off the history of Air Max shoes through the years and provided the perfect platform for the Air Max 0 launch by producing all the elements for this pop up store that included items such as LED-lit showcases dressed with stunning custom 3D-printed shapes, hand-blown glass balls and resin-mould number elements, a customised Air Max LED-lit 13-meter perforated powder-coated peg wall, a seven-meter wide inflatable chandelier, 25PSI-branded balls and an outside five-meter entranc

e feature.