Hundreds of excited media guests, as well as a few VIP celebrities, flocked to 70 Juta Street on 20 October for the launch for the all-new KFC Popping Candy Krusher.
Guests enjoyed delicious Popping Candy Krushers, and also got to experience the premiere of the KFC #GetItPopping soundtrack created by Blayze in collaboration with Audio Militia.
Guests had the opportunity to create their own popping versions of the soundtrack on a bespoke DJ table fabricated by Tungsten Design. We created a capacitive touch-table, which allowed users to light up the city by remixing their own version of the #GetItPopping soundtrack. The music samples were perfectly synched to lighting and projection mapping rigs around city.
Check out "KFC Popping Candy behind-the-scenes" produced by our event partner, Three Fold Creative:
Lead Agency: Ogilvy
Digital Agency: Gloo
Activation Agency: Three Fold Creative
Fabrication Company: Tungsten Design