Tungsten partnered Nike in producing the most memorable alternative advertising to date. The Carlton Centre Mall atrium held the extra -ordinary Nike Ball man, which spanned 21 metres high, comprising of 5500 skills balls and weighed 4.75 tons. The 10 kilometres of cable that held the structure together is equivalent to the magnificence of this exhibition. This installation was a world first for Nike and for Tungsten , which was complimented by the four enlarged Nike silo boots from Nike's Elite Series. The exhibition included a display of the Nike team kit of every Nike sponsored team in the FIFA World Cup 2010.