X Trainer “Editions” store – Sandton city

The National Basketball Association (NBA) announced that Nike has been signed as their new on- court uniform and apparel maker.

Tungsten was briefed to revamp the Sandton Store to a new Basketball theme concept. Celebrating the culture and the potential growth of Basketball in South Africa, the arrival of the new Nike’s NBA gear was launched. A minimalist basketball theme style was achieved by using illuminated hoops to display shoes, a monochrome player’s wallpaper, a court-like floor and an Engage Y-Frame as a center piece.